This valentine gift your loved ones with delicious and affordable cookies

This Valentine Gift Your Loved Ones with Delicious and Affordable Cookies

This Valentine Gift Your Loved Ones with Delicious and Affordable Cookies

Delivering the perfect gift is not easy to find. And it’s hard to find the perfect gift for your loved ones in your budget. So, get something within your budget for this Valentine’s Day that your loved ones will love.

The best gift is one that can be presented with the minimum effort, and that can satisfy even the most discerning palates.

So here I’m talking about the Cookies, a classic dessert that will never go out of style. They are an excellent gifting option for various occasions, like Birthdays, Holidays, Valentine and Corporate Gifts.
The perfect smell of fresh homemade cookies can bring a big smile to your loved one’s face. And nothing is more important than brightening your loved one’s days with a smile and a baked hug!

The best thing about giving cookies is that they are universally adored and appreciated by individuals of all ages. Because cookies come in many sizes and flavors, you may easily personalize them with a greeting card or flowers. You can create a personalized gift box that expresses your love and affection.

On Valentine’s Day, not everyone can afford to provide luxury and expensive bespoke gifts. Cookies are a budget-friendly gift option. It is available in a variety of price ranges to suit your needs.

Homemade Cookies have a one-month shelf life, making them a useful and convenient gift option. Cookies are easy to deliver and do not deteriorate or wilt like flowers or fruits.
Your loved ones can enjoy it immediately or after a week. They, too, can pair it with their ideal beverage (Tea, Coffee, Hot Chocolate or Milk).

In conclusion, on this Valentine’s day, do not go empty-handed; make a perfect customized box for your loved ones and show them how much they mean to you.
If you want to brighten someone’s day, Gift them a box of cookies.

Which is the Best Courier Service for Your Small E-commerce Business?

Which is the Best Courier Service for Your Small E-commerce Business?

Which is the Best Courier Service for Your Small E-commerce Business?

Starting an small e-commerce business is exciting, but choosing the right courier service can be challenging. In this blog, we will compare and analyze the two main types of courier services – Courier Companies and Courier Aggregators – and provide a guide to help you select the best option for your small business.

Courier Companies: Courier companies are individual service providers that collect and deliver packages from the seller to the customer. Examples of courier companies include DTDC, Delhivery, BlueDart, XpressBees, and many more. 

The costs of these services are based on the weight of the package and the delivery speed. For example, if you need to ship perishable items and require delivery within 1-2 days, you will be charged a higher fee than other delivery options.

What to Consider When Selecting a Courier Company:

  1. Pricing: Compare prices per package weight and delivery area.
  2. Delivery Speed: Consider the time it takes to deliver the package.
  3. Tracking: Check if the company provides tracking facilities.
  4. Service Area: Determine the delivery range of the service by zip code or city.
  5. After-sale Services: Check how the company handles issues such as damaged or misplaced packages.

Courier Aggregators: Courier aggregators have agreements with multiple courier companies and offer various courier services with costs displayed on the seller’s dashboard. This makes it easy for the seller to select the most cost-effective option. Examples of courier aggregators are ShipDelight Logistics and Pickrr.

What to Consider When Selecting a Courier Aggregator:

  1. Pricing: Compare the prices of various courier services displayed on the aggregator’s dashboard.
  2. Response Time: Check how quickly the aggregator responds to issues or problems. You must seek assistance from the aggregator support team because the courier company you chose will not assist you.
  3. False Weight Discrepancy: Be aware of discrepancies between the specified weight of the package and the actual weight measured by the courier company. Assume you’ve specified the dimensions and weight of the courier, and it’s showing Rs.100, and your pickup has been scheduled. When it arrives at the courier company and when it is weighed again, according to their weighing machine, the product’s weight differs from yours, and they charge Rs. 200 for the shipment. 
  4. COD Remittance: If you offer COD services, consider how quickly the aggregator remits the funds.
  5. Website Integration: You cannot book the courier one by one if you receive the order through your website. Determine if the aggregator provides API integration for your website. 

Comparison of Courier Companies and Aggregators:

Courier Companies:

  1. Higher prices due to a direct approach
  2. Limited delivery range by pin code
  3. Higher shipment cost
  4. Instant customer support
  5. Potential for better shipping prices as your sales grow

Courier Aggregators:

  1. Lower prices due to multiple courier partnerships
  2. Broader delivery range by pin code
  3. Lower shipment cost
  4. Website integration available
  5. Customer support may be delayed due to an indirect approach

Conclusion: The best courier service for your small e-commerce business will ultimately depend on your specific needs. It is recommended to be flexible and consider multiple options. 

I use Pickrr and ShipDelight Logistics as Aggregators and Xpressbees Courier Company for my business. I prefer ShipDelight’s customer service since they are prompt and fix issues quickly.

The Xpressbees fees and customer support services are also excellent. Pickrr costs are relatively low across the board. 

You can also consider using a combination of courier services; as your business grows and evolves, you can negotiate better shipping rates.

Top 10 Mistakes while Baking Cookies

Top 10 Mistakes while baking Cookies

Mistakes while Baking Cookies

Do you want to make better cookies? Before you bake another batch of cookies, have a look at these typical cookie baking mistakes.

1) Not using the right Sugar

Sugar is a necessary component of the cookie. However, we occasionally get confused and use ordinary Sugar in the cookies. As a result, the texture of the cookies changed. Always use the Sugar specified in your recipe. Read the blog to learn more about your sugar types.

2) Baking Powder and Baking Soda

Most of us use expired baking powder or baking soda. We assume it is simply a powder or soda; it will not impact your cookies; nonetheless, check the expiry date. Because baking powder and soda are necessary for raising the cookie, the texture is also affected by the quality of baking powder and soda used.

Tip: If baking soda or powder expires, do not throw it; it can be reused for cleaning.

3) Using wrong Butter

Always use room temperature butter. Remember that some cookies require salted butter while others require unsalted butter. Chilled butter is needed for flaky buttermilk cookies. If you want crispy cookies, use Marvo instead of butter, or half butter and half Marvo. Never use margarine in your cookies. Margarine works best for baking bread.

4) Leaving out or swapping out your ingredients

Suppose you want to eat a healthy cookie but use wheat flour instead of all-purpose flour. When you use wheat flour in your recipe, the cookies will be denser, deeper in colour, and have a distinct texture. Using Maida in your recipe gives your cookies a light density; they will, of course, taste different. Remember that you only need the ingredient your recipe calls for.

Tip:  Wheat cookies take much longer than all-purpose flour (Maida) cookies.

5) Measuring Mistakes

For cookie recipes, you need to measure dry ingredients differently than liquid ones. For a good reason, measuring cups and spoons for dry ingredients differs from measuring cups and spoons for liquid ingredients. Level the flour every time you scoop it up.

6) Uneven baking

When the cookie dough is ready, we are excited to relish it. As a result, we add 2 or more trays to your oven/OTG, resulting in an underbaked cookie. The centre rack is always the ideal position to bake your cookies. If you bake two trays simultaneously, the lower rack cookie will burn while the upper rack cookie will be underbaked.

Tip: Place one tray at a time in the OTG’s middle rack.

7) Perfect round cookies

We occasionally get an uneven cookie shape. Don’t be concerned. As soon as your cookies come out of the oven, shape them with a large circular cutter. Use a cookie cutter to make it round if it’s too spread out or misshapen.

8) You’re not allowing your cookies enough room to expand

Cookies will spread as they bake, so leave enough space between them on the baking sheet. If your cookies are overcrowded, they will slightly underbake.

9) Freezing Cookie Dough in a Big Lump

You can freeze the cookie dough to enjoy it later. However, because the cookie dough is too stiff to scoop out, you have to wait longer to defrost it before baking. Instead, scoop the cookie dough and place it on a baking sheet before freezing it. Then store your shaped cookie balls in a freezer bag, and when you’re ready to bake them, place as many as you like on a baking sheet.

10) Not freezing your cookie dough

After shaping the cookie, place it in the refrigerator or freezer for 30 minutes. Freezing your cookie batter permits the butter to settle and the cookie to bake properly. The butter melts, and the cookie flattens when you don’t freeze your cookie dough. But keep in mind that not all of the cookies must be stored in the fridge during baking.

Types of Sugar and their effects in Baking.

Do you ever wonder why your cakes or cookies don’t come out well after multiple attempts? We use the exact ingredient listed in books, magazines, or wherever the recipe is found. But you still don’t know where you’re going wrong.

You’re not getting the perfect cake or cookie because you’re baking with the wrong kind of Sugar.

You must have been using the wrong Sugar for a very long time. Because of Sugar, cake or any other baking item does not turn out to be good.

Sugar is available in a variety of forms on the market. But which one is appropriate for your recipe? Let’s talk about it below:


Types of Sugar:

Regular Sugar (White Granulated Sugar): Granulated Sugar is present in every kitchen since it is regular Sugar used at home for tea, coffee, and many Indian delicacies.

Granulated Sugar cannot be used in baking because it releases water during the baking process.

Powdered Sugar is the refined version of granulated Sugar.

Because it has the same properties as granulated Sugar, we cannot use it in baking.


Icing Sugar: Icing sugar appears similar to powdered Sugar, but corn flour is added to icing sugar in a given measurement. Icing sugar is more refined than powder sugar. Cornflour helps in absorbing moisture while also preventing clumping.

We use icing sugar to make the icing, top desserts, royal icing, and forest over desserts.

We use icing sugar in a few of our baking items (if it is mentioned in the recipe, then only use icing sugar).


How to make Icing sugar at home?

Take 1 cup (201gms) of powdered sugar and 1 tbsp (15gms) of cornflour, mix them properly, ta-da your icing sugar is ready. Store it in an air-tight container for 3 months at room temperature.


Caster Sugar: Most baking goods contain caster sugar. It has a grainy texture and a sand-like feel. Caster sugar does not release water when used in baking. Because of its light texture and ease of dissolving, caster sugar is frequently used to create cookies, cakes, muffins and many more baking products. It is nearly always used in baking and is practically never used raw.


Bura Sugar: Bura is used in a variety of Indian delicacies. Bura is a powdered form of regular Sugar but in a desi form. It has a slight burnt flavour and is yellowish in colour. However, because Bura Sugar does not release water, we can use it in several of our baking recipes.


Brown Sugar: Brown Sugar is another choice for our baking items. It’s brown and sandy in texture. Brown Sugar in cookies will make your cookie a bit flat (depending on how much you use) and give your cookies a chewy and soft texture.


Jaggery Powder: Indians must be aware of jaggery; indeed, we may use it in our baking.

It is a healthier alternative to Sugar.

However, jaggery contains molasses, which imparts a somewhat different flavour to your cakes or cookies and releases water while baking.


Stevia: Sugar-free sweetener made from the Stevia Rebaudiana plant.

It is available in powder and liquid form in the market.

Stevia is a much healthier alternative to Sugar. However, it does leave a somewhat liquorice aftertaste in baked products. It is so much sweeter than Sugar. I always recommend adding half of the recipe’s measurement.


I hope you have a better idea of how much Sugar to use in your next baking. If you have any further questions about Sugar, feel free to contact me by WhatsApp or email. If you find this blog helpful, share and do not forget to tag me on Instagram.